01 / SELECTED WORK
Graphic Design
From brand identity to digital experience.
CLIENT
FINS Café Bar
INDUSTRY
Hospitality / Café Bar
SERVICES
Brand identity & web design
YEAR
2025
01 / OVERVIEW
A lively identity and responsive website for FINS Café Bar. Studio Gio developed a flexible logo system built around a hand-drawn-inspired wake-board badge and expressive wordmark, carrying its character into a cohesive digital experience.
THE CHALLENGE
Create a distinctive identity that feels relaxed and welcoming, while remaining readable and consistent across different formats. The website needed to carry that same personality into an easy-to-use experience on desktop and mobile.
THE APPROACH
Brand and website were developed together. An orange and dark green colourway, expressive typography and a flexible family of marks establish the visual language, with motion and interaction extending its character online.
OUTCOME
The logo suite includes a primary badge with optional location detail, a simplified badge, and horizontal and stacked wordmarks. Monochrome versions support single-colour applications. The responsive website translates the identity through typography, colour, gentle scroll effects and button interactions.
FINS has a connected identity and website with a consistent visual character across print and digital formats. The flexible logo suite supports uses from signage and menus to merchandise and social content, while the website brings the same lively, family-friendly feel to the browsing experience.
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